PEPS Ventures

Why Property Prices in East Malaysia Are Rising

15 Jun 2026 Azura Hariri For Property Agents

Learn the factors contributing to rising property prices in East Malaysia and what the trend means for buyers and investors.

East Malaysia has always been the slow one. The steady one. The market nobody got excited about.

But something's changing.

Prices are rising in Sabah and Sarawak. Not crazy spikes like we saw in Iskandar years ago. Just steady, consistent growth. The kind that actually lasts.

So what's driving it?

Four main things. Infrastructure spending. Industrial growth. Tourism recovery. And local demand finally catching up with limited supply.

Infrastructure Spending Is the Biggest Driver

This is the big one.

The government has been putting serious money into Sabah and Sarawak. Recent budgets allocated billions for roads, bridges, ports, and utilities.

Why does that matter for property prices?

Because better infrastructure opens up new areas. When a road gets upgraded, suddenly a suburb that was too far becomes accessible. Land values go up. Housing follows.

Think about it. A new bridge means people can live on the other side and still get to work in 20 minutes. A new port means industrial land nearby becomes valuable. Better utilities means developers can build where they couldn't before.

This isn't speculation. These are actual projects with actual budgets. The money is allocated. The work is happening.

Industrial Growth Is Bringing Jobs and People

Sabah and Sarawak are drawing manufacturing, logistics, and green tech investments. New factories. New industrial parks.

And where do factories go? Jobs follow. And when jobs come, people need places to live.

This is sustainable demand. Not hype. Not foreign buyers chasing the next hot thing. Just workers who need a roof over their heads.

What's rising because of this?

Affordable landed homes near industrial zones. Think areas within 15 to 20 minutes of the new factories. Workers don't want to drive an hour. They want to live close.

Industrial land and warehouses are also seeing demand. Companies need space. They're paying for it.

This is the kind of growth that lasts. Factories don't pack up and leave after six months. They stay for years. So do the workers.

Tourism Recovery

This one's more relevant for certain areas. Kota Kinabalu. Kuching. The islands.

Tourist arrivals are recovering strongly. Post-COVID, people are travelling again. Domestic tourists first. Now international is coming back too. South Korea, China, Brunei, even some Europeans.

What does this mean for property?

Higher occupancy for hotels and chalets. Stronger demand for short-stay apartments near tourist spots. Some investors are buying units specifically for Airbnb or homestay.

But here's the thing. Tourism-related property is more volatile. When tourists come, you do well. When they don't, you struggle.

So yes, tourism recovery supports price growth in KK and Kuching. But don't bet everything on it. Mix it with more stable segments.

Local Demand Catching Up

This one is subtle but important.

For years, young East Malaysians went to West Malaysia for work. KL, Penang, Johor. Better pay, more opportunities.

Now some are coming back. Not all. But enough.

Why? Cost of living in KL is high. Rent is expensive. Traffic is horrible. Some realise they can earn a bit less but live much better in Kuching or KK.

At the same time, local wages are slowly rising. Not fast. But creeping up.

The result?

More people looking for homes. Young couples. Returning graduates. Families upgrading from their first house.

And here's the key. Supply isn't keeping up. There's no major oversupply problem in East Malaysia like you see in parts of West Malaysia. No thousands of unsold condos sitting empty.

Limited new supply plus rising demand equals higher prices. Basic economics.

Limited Land Supply

This is a structural factor that isn't going away.

In Sabah and Sarawak, a lot of land is under Native Customary Rights. NCR land. It's not available for development unless the owners agree to lease or sell. That's not easy.

So developable land is running low. Especially in Kota Kinabalu and Kuching. The cities are growing. But there's only so much land you can build on.

What does this mean for prices?

Low supply. Steady demand. Prices go up.

Simple as that.

Developers can't just keep building new projects forever. They're running out of suitable land. That's good for existing property owners. Your land or house becomes more valuable over time.

This factor won't reverse. NCR land isn't becoming available overnight. The cities are geographically constrained. Hills, ocean, rivers. You can't build everywhere.

What Is NOT Driving the Rise

Let me clear up some myths.

Not foreign buyers. This isn't like Iskandar in 2014. Foreigners aren't flooding into East Malaysia. Most buyers are local. That's actually healthier. Less risk of a crash when foreign money pulls out.

Not a bubble. Prices are rising gradually. Not spiking. Not doubling in two years. Gradual growth is sustainable. Bubbles pop. Slow and steady doesn't.

Not oversupply clearing. There was no major overhang crisis in East Malaysia to begin with. Unlike Johor where thousands of condos sat empty. So this isn't a recovery from a crash. It's just natural growth.

Fastest-Rising Segments

If you want to know what's moving, here's the list.

Affordable landed homes under RM500,000. Near the cities. Within 15 to 20 minutes of town. Three-bedroom terraced houses. Single-storey. Double-storey. Normal homes for normal people.

Properties within 5 to 10 kilometres of new infrastructure. Roads, bridges, ports. When a new road opens, everything near it gets more valuable.

Industrial land and warehouses in growth corridors. Near ports, near airports, near the new industrial parks. Companies need space.

Tourist-area residential units for short-term rentals. In KK and Kuching, near the beaches and the tourist spots. But only if you're willing to manage it actively.

What Is NOT Rising Much

Some things are staying flat. Or moving very slowly.

High-end luxury landed above RM1 million. Small market. Few buyers. Not much demand.

Remote rural properties far from infrastructure and jobs. No roads, no jobs, no demand. Cheap for a reason.

Older, poorly maintained apartments in bad locations. Nobody wants a run-down unit in a neighbourhood that's going nowhere.

If you own any of these, don't expect big price jumps anytime soon.

Outlook

Yes, invest in these:

  • Affordable landed near new infrastructure
  • Affordable landed near industrial zones
  • Industrial land and warehouses in growth corridors

Maybe, if you know what you're doing:

  • Tourism-related properties in KK and Kuching (short-term rental, depends on arrivals)

No, avoid these:

  • Luxury landed above RM1 million
  • Remote rural properties far from everything
  • Older apartments in poor locations

Conclusion

East Malaysia is rising. But it's a different kind of rise than what West Malaysia has seen.

Gradual. Sustainable. Not a speculative bubble.

Prices are going up because of real things. Real infrastructure money. Real industrial jobs. Real people coming back to live. Real land constraints that aren't going away.

This isn't hype. This isn't developers trying to sell you a dream. This is just supply and demand doing its job slowly.

What should you do?

Buy affordable landed homes near new roads, ports, and industrial zones. Hold long term. Don't expect to double your money in two years. But over five to ten years? You'll do fine.

Avoid luxury properties. Avoid remote areas. Avoid anything that doesn't have a real reason to go up.

East Malaysia isn't exciting. That's the point. Exciting markets crash. Boring markets grow.

This one is growing. Slowly. Steadily. And that's exactly how you want it.