Video Content That Converts: Turning Property Marketing Into Leads & Deals
Effective property content answers the questions that matter to sellers and buyers and gives them a reason to engage with an agent. This programme equips estate agents and negotiators with practical methods to turn that understanding into relevant content, stronger listing presentations and more focused enquiry follow-up.
- Date
- 15 Oct 2026
- Time
- 10:30 am to 1:00 pm
- Mode
- physical
- Venue
- Rockwills PJ Main Office, 2nd Floor, Plaza Armada, Lot 6, Lorong Utara C, Section 52, 46200 Petaling Jaya, Selangor
- CPD
- 2 CPD Hours APPLIED with BOVAEP
Effective property content answers the questions that matter to sellers and buyers and gives them a reason to engage with an agent. This programme equips estate agents and negotiators with practical methods to turn that understanding into relevant content, stronger listing presentations and more focused enquiry follow-up. Participants will learn to define their professional positioning, plan content for lead generation and structure compelling home tour videos with AI support. Property marketing examples and guided exercises connect these skills to everyday agency practice, from securing a listing to helping buyers make informed decisions.
Key topics
- Understanding seller and buyer expectations
- Turning content into lead generation
- Establishing a clear professional position
- Creating effective home tour videos with AI
- Winning listings and supporting deal closing
Learning outcomes
- Identify seller and buyer priorities and translate them into relevant property marketing messages
- Develop a content plan that connects audience needs with clear calls to action and enquiry follow-up.
- Formulate a professional positioning statement supported by market focus, local knowledge or property expertise.
- Structure a home tour video and assess how AI can support scripting, captions and visual presentation while maintaining accuracy.
- Prepare a listing presentation and follow-up approach that use relevant content to address client concerns and support transaction progress.
Who will benefit
- Registered Estate Agents (REA)
- Probationary Estate Agents (PEA)
- Real Estate Negotiators (REN)
- Estate agency principals and team leaders
- Property marketing personnel and developer sales teams
- Property consultants involved in listing promotion, buyer engagement and transaction follow-up